Panasonic Brand Over The Years

Chances are most people today own at least one electronic product made by Panasonic, a leading international brand. The meaning behind Panasonic’s name is rooted in its history and is something most people have not learned about from reading their owner’s manual.

Panasonic, a Japanese based electronics manufacturer, was created in 1955 for the US, Canada, and Mexico, under the parent company Matsushita Electric Industrial Co. Today, Panasonic sells everything from laptops and digital cameras to microwave ovens and telephones. The Panasonic brand was originally used for audio equipment, hence the words “pan” meaning “all” and “sonic” meaning “sound” that make up the brand name.

Matsushita was recently the largest Japanese electronics maker, based on annual electronic sales in 2004. The company not only manufactures products, but also spends a large amount to planning, research and development. They are most well-known for home electronics, industrial equipment, and telecommunications equipment.

In order to differentiate itself within the personal computer category, Panasonic recently developed the notebook computer line Toughbook. With its rock solid, durable outer casing, this laptop is target towards hard-working professionals. Their biggest rival is considered to be Sony, another Japanese corporation. While the two compete for sales of flat panel televisions, digital cameras, and DVD recorders, the most noticeable rivalry comes form their automobile audio product offerings. Panasonic is known for its OEM radio equipment in automobiles and light trucks in the US market.

Panasonic plans to continually seek and invest in joint ventures to develop the newest up and coming technologies in consumer electronics. This business strategy will help to ensure Panasonics place in the industry again other Japanese giant corporations such as Toshiba and Hitachi.